Bosch, a leading global supplier of top quality parts, systems and diagnostic solutions to Domestic, Asian and European original equipment manufacturers (OEMs) and the independent aftermarket, will have a major presence at Industry Week in Las Vegas, this year. Industry Week is slated for November 3-6, 2015.
Exhibiting at booth #5041 at the Automotive Aftermarket Product Expo (AAPEX) and at booth #16007 at the Specialty Equipment Manufacturers Association Show (SEMA), Bosch Automotive Aftermarket and Automotive Service Solutions will showcase the complete Bosch Parts, Bytes and Services solutions concept for today’s aftermarket. Having a presence at both shows allows all automotive service professionals – technicians, jobbers, distributors, retailers, salespeople and counterpersons – to discover the best Bosch solutions for them.
The highlight of the AAPEX booth will be complete solutions for the most rapidly growing automotive technologies such as gasoline direct injection (GDI) and diesel common rail. The display will showcase the complete suite of Bosch Parts, Bytes and Services for these technologies. Also on display will be the latest offerings from such key Bosch product categories as wiper blades, spark plugs, rotating electric, braking and batteries. In addition, visitors will have a chance to win prizes at an interactive quiz station.
Visitors to the AAPEX and SEMA booths can also enter the Bosch American Muscle Giveaway for a chance to win one of two 2015 Dodge Challenger SRT Hellcats which will be awarded via a random drawing. One of these vehicles will be on display at the Hotchkis booth at SEMA (#21261). Entries can be submitted until Dec. 31, 2015. For complete information, visit WinWithBosch.com.
At the Bosch booth at SEMA, techs can compete in the OTC Technician Challenge – a nationwide competition to find the best diagnostic technician. On display at the booth will be new tools and equipment from trusted brands Bosch, OTC, Robinair and Actron, resembling a technician’s dream garage. Among them will be new power body tools from OTC, North America’s most efficient A/C recovery machine from Robinair, and a new line of DIY scan tools from Actron.
SEMA visitors can also see a demo of Bosch ESI[truck], the aftermarket’s most complete heavy-duty diagnostics tool. ESI[truck] boasts most makes/all models engine, transmission and module coverage for HD trucks including PACCAR, Volvo and Cummins. Bosch is adding ESI[repair] to the tool in 2016, featuring more than 13,000 confirmed fixes, and will continue to strengthen the tool’s coverage, bi-directional tests, special tests and parameter reset capabilities.
“The two exhibitions provide us with an unparalleled opportunity to reach our partners and talk directly with them about the value that the Bosch brand brings to the aftermarket and to their business,” said Odd Joergenrud, regional president North America, Robert Bosch LLC, Automotive Aftermarket. “We will have key personnel on site to answer any question regarding individual Bosch products on a one-on-one basis, and to explain how Bosch can help make automotive professionals more productive and profitable in their businesses.”
On Thursday, November 5, Bosch will also be hosting members of the Aftermarket Auto Parts Alliance (the Alliance) “Aftermarket Jackpot” 2015 National Convention. Approximately 300 of the 4,000 Alliance technicians and jobbers attending the convention will have the opportunity to experience the award-winning Bosch augmented reality training platform at the Bosch AAPEX booth.
For more information on the Bosch presence at Industry Week, please visit http://industryweek.bosch-automotive.com.
Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.
About Bosch:
Having established a regional presence in 1906 in North America, the Bosch Group employs some 28,700 associates in more than 100 locations, as of April 1, 2015. In 2014, Bosch generated consolidated sales of $11.3 billion in the U.S., Canada and Mexico. For more information, visit www.boschusa.com, www.bosch.com.mx and www.bosch.ca.
The Bosch Group is a leading global supplier of technology and services. It employs roughly 360,000 associates worldwide (as per April 1, 2015). The company generated sales of $65 billion (49 billion euros) in 2014.* Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including its sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group’s strategic objective is to create solutions for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”
