The extra Loyalty Program launches at SEMA 2017

Oct. 31, 2017
Independent automotive repair shop owners in the United States and Canada have a new way to get rewarded for the purchases they make every day to repair cars.
Independent automotive repair shop owners in the United States and Canada have a new way to get rewarded for the purchases they make every day to repair cars. The extra Loyalty Program will launch at SEMA 2017 this year, offering valuable awards for shops purchasing eligible Bosch-branded parts and Castrol® lubricants and fluids from more than 50 participating distributors.
Shop owners can sign up for free at in the United States, in Canada or at the extra Loyalty booth at SEMA, booth #33246 in the Upper South Hall. Registering for the program requires only contact information and their distributor account numbers. To earn extra points, shops can choose up to 8 distributors who will provide the shop’s monthly eligible purchases to be added to the shop’s extra account. The system is completely paperless, allowing shops to focus on repairing cars, not on submitting receipts. Extra points earned can be redeemed at any time and expire on December 31st of the year following the one in which they are earned. With more than 1 million awards available and at least 100,000 awards on special discount daily, shops can pick up power tools, BBQ grills, electronics, airline tickets and more, all for continuing to purchase reliable, premium brands like Bosch and Castrol®. As the extra Loyalty program grows, additional companies and products will be added, creating a greater opportunity for shops to receive awards for the parts and services they buy. Additionally, extra bonus point promotions will run during the year, offering members up to 10x extra points for their purchases. Eligible Bosch-branded parts include windshield wiper blades, spark plugs, O2 sensors, glow plugs, filters, fuel pumps, alternators, starters, bulbs, brake pads, brake rotors and batteries. Castrol® EDGE®, Castrol EDGE High Mileagetm, Castrol Transmaxtm Full Synthetic Multi-Vehicle, Castrol® GTX Magnatec®, Castrol GTX® High Mileagetm, and Castrol GTX in 1-quart, 5-quart, drums, kegs and pails will also earn extra points. The extra Loyalty Program started in 2009 in Germany and has since grown to more than 50 countries with 115,000 users nationwide. Shop owners in Europe, the Middle East, South Africa, Asia and now the United States and Canada can earn points and redeem them for great awards through the extra loyalty program.
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