Hedges & Company, an automotive market research and database marketing firm, will reveal 66 new
market trends and facts in the automotive aftermarket over 66 days. The effort began Saturday, August 25, and will lead up to the opening of the 2012 SEMA Show and AAPEX on Oct. 30. The trends will be accessible for free at
http://HedgesCompany.com/blog.
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August 25 marks 66 days before the show opens and Hedges & Company will take a metaphorical trip on Route 66 heading to Las Vegas, posting new trends, facts and statistics about the specialty auto parts industry each day. Visitors to http://HedgesCompany.com/blog will learn about new consumer behavior, the future of the industry and much more. The trends will show how today’s automotive consumer has changed and how aftermarket companies can have a marketing advantage in 2013. The daily postings will include industry growth, online retailing trends including Amazon and eBay, demographics of enthusiast car owners, product data, sales statistics, and facts pulled from Hedges & Company's proprietary BuyerZoom and BrandZoom market research reports.
Trend 66, the first in the series, will bring to light online sales of auto parts and accessories for the first half of 2012.
Members of the automotive aftermarket are also invited to join the discussion by posting their own thoughts on the site. They can also join the discussion on Google+ by following +HedgesCompany, on Twitter by following @HedgesCompany or by searching for the hashtag #66trends.
