Dec. 18, 2017: This Week's Best Business-Building Articles

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Dec. 18, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.

Cultivating an Emotional Connection With Your Customers Is How You Survive Disruption — Entrepreneur

Personalization also helps brands connect with their client base (and vice versa) on an emotional level. Done properly, a brand can lock in faithful customers for the long-term.

What I Learned By Letting My Mood Dictate How I Worked For A MonthFast Company

For the past month, the write of this article tried to systematically track and measure his mood in order to find out exactly how it impacts his productivity. Here were the surprising results.

Where Employee Surveys on Burnout and Engagement Go Wrong — Harvard Business Review

Even at companies that try to step back and assess engagement as an underlying factor, questionnaires often run into psychological hurdles that skew results. Here are two of the biggest culprits.

5 Low-Cost Small Business Marketing StrategiesTG Daily

Marketing your small business or start-up can be done in the most cost-effective way and with excellent results. Here are 5 tips for marketing your business efficiently on the lowest possible budget:

10 Essential Customer Service Tips To Make Your Business a Winner — Entrepreneur

We were a diverse group of panelists: retail and distribution, internet service and entertainment. But, interestingly enough, the ideas and strategies that contribute to great customer service weere similar across our verticals. Here are 10 of the best power tips we shared with the customer service professionals.

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