Dec. 4, 2017: This Week's Best Business-Building Articles

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Dec. 4, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.

Building Leaders Like Chick-Fil-A — Entreleadership Podcast

According to Chick-fil-A's Mark Miller, less is definitely not more when it comes to the number of leaders in your organization. In order to effectively manage ever-changing opportunities and growth—not to mention unforeseen problems—the best strategy is to routinely and systematically raise up new leaders to actually create a surplus of them.

Digital Marketing Trends Are Evolving: Here Are 4 Ways You Can Stay RelevantEntrepreneur

If you run a business, you know that most consumers and businesses today are online, so a major part of your marketing has to be digital. By relying on PPC ads, native ads, SEO and email marketing, ecommerce business can seize plenty of new opportunities in the fast- and ever-growing online world.

8 Stats About AI in Customer Service and What They Mean for Your BusinessCommsTrader

After years of speculation into the technology and its possibilities, AI is starting to deliver on its promise. Here are eight stats that prove natural language processing, machine learning and cognitive computing are helping businesses to deliver excellent customer service.

This 10-Year Study Had 1.5 Million People Rate 122,000 Leaders. It Revealed a Lot About Company Culture — Inc.

Most leaders are unaware of how inclusive they are within their organizations. Leadership consultants Jack Zenger and Joseph Folkman completed a 10-year study that had more than 1.5 million people rate over 122,000 leaders. They also asked the leaders to rate their own abilities.

Best Business Books 2017: Leadership — Strategy+Business

This year’s three best business books on leadership bring fresh, persuasive, and arresting perspectives to these conundrums. And they derive their power from the fact that they are rooted not in theory but in hard-earned experience and rigorously assembled data.

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