Nov. 8, 2017—Service King announced its plan to introduce a new production operating model: PRO Model—The Premier Repair Operation.

With over 300 repair centers across the U.S., customers and insurance partners can expect to see the PRO Model and the enhanced PRO Vehicle Repair Process introduced immediately.

By the end of 2018, all Service Kings will operate under the PRO model. 

"The automotive industry is changing at a rapid pace," says Stu Crum, Service King’s COO. "Service King's PRO Model positions our repair centers to consistently provide the industry's most dependable repairs to all makes and models of vehicles on the road."

The PRO Model elevates the universal repair process standards across the company’s locations. Service King holds hundreds of varied OEM certifications.

As part of the design and launch process, Service King enlisted the services of a leading global consulting firm to develop the framework and execute the launch of PRO Model in 24 states across the U.S.

"This is certainly a proud moment for the entire Service King family," says Jeff McFadden, president of Service King. "[The] PRO Model outlines a process that elevates that experience while introducing a clear trajectory of growth for our company and our pursuit to be the MSO of Choice."