Oct. 30, 2017: This Week's Best Business-Building Articles

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Oct. 30, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.


You Don't Find Your Purpose — You Build It —Harvard Business Review

Whether you're a shop owner or an employee, don't try to find purpose. Instead, focus on endowing everything you do with purpose and also understand what "purpose" means in your life. 

Secrets of the Most Resilent People — Fast Company

After a natural disaster, such as a hurricane ravishes your business it's important not to be discouraged and bounce back. Being able to bounce back may seem like a difficult endeavor, but there are things you can do to prepare yourself and your business. Focus on building a strong relationship with your team and include them in the planning process. 

Five Employee Morale Boosters That Won't Break the Bank — Forbes

Developing employee buy-in into your business is a key component to building a cohesive shop culture. A simple way to get your employees engaged is by creating an employee engagement program. These programs don't have to be expensive, you can start off with giving your team birthday or anniversary cards. 

The 4 Questions to Ask Yourself Before Starting a Business — Inc.

Before starting a business, if you to decide what you are passionate about and how you can inspire others to be as invested or interested as you are. Additionally, you have to put yourself in a potential customer's shoes and see how they will react to your product or service. And, above all, you need to have a clear vision of what your mission is. 

3 Secret Techniques to Target Generations X, Y and Z via Social Media — Small Business Trends

The first step to creating an effective marketing campaign or an engaging social media post is to dig deep and understand who your target audience is and what they like. Craft your content in a way that appeals to every member of that demographic. 

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