News SEMA 2017

Axalta Announces 2017 SEMA Show Event Schedule, Special Guest Appearances

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Oct. 10, 2017—Axalta Coating Systems has announced the program of events for its indoor booth, #22391, during the 2017 SEMA show at the Las Vegas Convention Center in Las Vegas.

The program highlights Axalta’s refinish, OEM and industrial coatings through demonstrations, guest appearances and more.

Program highlights include:

  • Daily automotive design duels at the Axalta booth with a grand finale at 8 p.m. on Wednesday, Nov. 1 at MEET in Las Vegas.
  • Autograph session with TJ Ott, captain of the Hot Tuna boat on National Geographic Channel’s Wicked Tuna. Tuesday, Oct. 31 at 2 p.m. and on Wednesday, Nov. 1 at 11 a.m.
  • Meet and greet the stars of History Channel’s Detroit Steel at 2 p.m. on Wednesday, Nov. 1.
  • A discussion about the iconic Tucker Corporation’s legacy with members of the Tucker family and a look at the first ever Tucker Torpedo on Nov. 2 at 11:30 a.m.
  • A special appearance by Dale Earnhardt Jr. with a look back on his racing career on Thursday, Nov. 2, at 1 p.m.

For more information about Axalta’s schedule of events for the 2017 SEMA Show, please visit

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