New Speaker Announced for 2017 FenderBender Management Conference

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William Parkins

June 9, 2017—William Parkins, general manager of RNR Automotive and Refinishing and Metro Auto Rebuild, two high-end repair facilities in the Seattle area, is the latest speaker to join the FenderBender Management Conference.   

Parkins, a 30-year industry veteran, and his team have used an intense focus on OEM certifications to increase profitability and turn the operation into a $16 million per year business. Attendees will get an insight into how Parkins has been able to do this during the session “Earn a Return on Certifications,” which will touch on how to transform an OE investment into a money-making profit center.

The FenderBender Management Conference, scheduled from Sept. 27-29 in Chicago, will include educational sessions, deep-dive workshops, panel and roundtable discussions, and networking opportunities all aimed at helping shop owners and managers make money, save money and work smarter. Conference sessions and speakers were inspired by the best FenderBender magazine content and the most pressing topics in the industry today.

For more information or to register, visit

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