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J.D. Power: Vehicle owners willing to pay for automotive infotainment features

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April 27, 2012—Vehicle owners, who have started to expect the inclusion of additional automotive safety features, are now turning their attention to have an increased amount of infotainment technologies in their vehicle, according to J.D. Power and Associates’ 2012 U.S. Automotive Emerging Technologies Study released Thursday.

J.D. Power said the Automotive Emerging Technologies Study is designed to measure vehicle owner interest and purchase intent for various new automotive technologies. The study revealed the percentage of drivers who will either “definitely” or “probably” purchase the following technologies in their next vehicle:

• Light emitting diode (LED) headlights: 70 percent      
• Natural language voice-activation: 69 percent
• Next-generation head-up display: 69 percent
• Wireless connectivity system: 68 percent
• Remote vehicle diagnostics: 65 percent
• HD radio: 52 percent
• Enhanced collision mitigation system: 46 percent
• Surround-view rear-vision camera: 44 percent
• Personal assistance safety services: 41 percent

"While vehicle owners remain very interested in technologies that make their vehicle safer, they are turning their attention more and more toward features and technologies that allow them to be productive, connected and entertained while in their vehicles," said Mike VanNieuwkuyk, executive director of global automotive for J.D. Power. "Given the variety of interests from consumers, automakers will be challenged to pursue technologies that fit their consumer's interests in order to attract them to their products."

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