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Mitchell International introduces new brand with revamped website

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March 14, 2011 — Mitchell International on Monday launched a new website introducing a fresh brand identity.

The revitalized brand is meant to celebrate the company’s 65-year heritage while communicating its vision for continued evolution, according to a press release_notes from Mitchell.

“We are uniquely positioned to empower our clients to simplify and accelerate their claims management and collision repair processes," said Alex Sun, Mitchell's president and CEO. “The revitalized brand clearly communicates the unique value we bring to customers through our unparalleled breadth of technology, connectivity and information solutions. As our business and solutions expand into new areas, which now include Auto Physical Damage, Auto Casualty and Workers' Compensation, we will continue to build on our reputation of empowering clients to achieve measurably better outcomes.”

The brand upgrade was timed to coincide with the opening day of the 2011 Mitchell Property & Casualty Conference in Dana Point, Calif., said Jennifer Forman, the company’s senior marketing director. The event includes Mitchell’s most important customer and industry meetings of the year, she said.

“It's more than a new logo. This is an exciting opportunity to show our customers what we stand for and what makes us different.”

Mitchell International provides technology, connectivity and information solutions for the property and casualty claims and collision repair industries. It processes more than 50 million transactions each year for over 300 insurance companies and claims payers, and more than 30,000 collision centers.

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