May 16, 2017—AAA Insurance has earned “Brand of the Year” status in the property and casualty category, according to the prestigious 2017 Harris Poll EquiTrend study.
Using an academically vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend survey captures and analyzes more than 100,000 American opinions on more than 4,000 brands across nearly 450 different industry categories. Brand perceptions, such as emotional connection, functional attributes, brand awareness, influence and familiarity are measured and ranked against key competitors in each category.
“AAA, The Auto Club Group has been providing our members with insurance they can trust for over a century,” said Jeanine Raquet, executive vice president of insurance operations. “We are proud to provide exceptional customer service and outstanding insurance products to help consumers prepare for life’s unexpected events. It’s a great honor to be recognized as the top property and casualty insurance brand for the second year in a row.”
