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Study Shows Consumer Skepticism Regarding Autonomous Vehicles

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April 26, 2017—The J.D. Powers 2017 U.S. Tech Choice Study recently revealed that most age groups have become increasingly wary of self-driving vehicle technology. The survey, which polled 8,500 consumers, sought opinions on evolving technology such as autonomous vehicles and driver-assist systems.

According to the poll, 11 percent more Generation Z consumers indicated they “definitely would not” trust automated vehicle technology, compared to 2016. Additionally, 9 percent more pre-boomers echoed that sentiment this year.

The study also revealed that Gen Z consumers are more comfortable with technologies that take control of vehicle operating functions, like autonomous driving and parking technologies.

For more information on the annual J.D. Powers survey, click here.

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