BASF Teams Up with Driven to Cure
BASF presented Andrew Lee, president & CEO of Driven to Cure (DTC), and his father Bruce Lee, chairman, treasurer & secretary of DTC, with a check for $10,000.
Feb. 16, 2017—BASF has partnered with Driven to Cure, a nonprofit that raises funds and awareness for cancer research, to launch the Paint with a Purpose promotion.
At its automotive refinish team meeting earlier this month, BASF presented Andrew Lee, president and CEO of Driven to Cure (DTC), and his father Bruce Lee, chairman, treasurer and secretary of DTC, with a check for $10,000. Immediately following, BASF announced the new DTC campaign.
Andrew Lee was diagnosed with a rare form of kidney cancer, HLRCC, in 2015 at the age of 19. With the help of his father, Lee is the owner of a 2015 Nissan GT-R, which they rebuilt and painted orange, the color representing kidney cancer. The color is a unique mix of BASF Glasurit basecoats, now named Glasurit DTC Orange.
Through the Paint with a Purpose promotion, the Glasurit DTC Orange is now available to order through BASF. All proceeds of the paint sales will be donated to DTC. After painting cars with the unique mix, builders are asked to send photos via email so they can be posted on BASF social media.
Since building the GT-R, Lee has been traveling to car shows spreading the word of kidney cancer and raising money—to date, more than $200,000 has been raised.
“Driven to Cure’s mission is to raise awareness about rare kidney cancers like HLRCC. With our new amazing Glasurit orange color on the Driven to Cure Nissan GT-R, which is the color for kidney cancer, we are doing just that,” Lee said. “When starting Driven to Cure, I never thought we would have a relationship like this with such a great company. We are so proud of the BASF team for supporting Driven to Cure and for joining forces with many in the car community who already support us.”