Study Analyzes Apple’s Impact on Auto Industry
Jan. 11, 2017— Frost & Sullivan released its “Scenario Analysis of Apple's Strategy to Enter the Car Industry,” wherein it discussed the products and/or services that the tech company could offer through its "Project Titan."
The analysis explored the rationale behind Apple's interest in the automotive industry and details the most probable service and/or product that Apple is expected to release by 2021.
Apple has been secretive about Project Titan, its alleged future mobility program. According to the study and recent news—including the hiring of automotive experts, patent publications related to connected car technology, and an estimated $10 billion spent on research and development—Apple is expected to offer connected, autonomous and shared mobility solutions.
The research study also predicts that Apple’s growth in the auto industry could be hindered in initial years by customer fear of fully autonomous vehicles, existing laws for autonomous car use and accident liability issues.
"Apple's entry into the automotive industry will help it complete its ecosystem, comprising devices software, cloud storage, and home kit thereby, offering seamless access to personal data both at home and on the move," said Ajay Natteri, Frost & Sullivan Mobility research analyst. "Its acquisition of companies in the field of artificial intelligence and machine learning indicates interest in creating a service solution for the automotive industry that could revolve around the iPhone."
The Scenario Analysis of Apple's Strategy to Enter the Car Industry is part of Frost & Sullivan's Automotive & Transportation Growth Partnership Service program.