Running a Shop Sales+Marketing Branding

Imron Reveals New Logo

Order Reprints

Sept. 1, 2016—Axalta Coating Systems announced on Wednesday a new “identity” and logo for its Imron brand of polyurethane coatings.

“I am excited to launch the new global branding for one of the most recognized commercial paint brands in the industry,” said Joseph Wood, vice president for Commercial Vehicle Coatings at Axalta. “The new look and feel represents the superior qualities of Imron. Plus, this year as we celebrate Axalta’s 150th anniversary in the coatings industry, Imron will carry a new identity that we’re confident will continue to inspire the trust that our customers have placed in the brand for so many years."

The new logo has three elements: a diamond, a road, and a shield. Those elements, when combined, reflect the valued attributes in the Imron name. The diamond represents Imron’s durability and toughness. The road stands for the tough environments that Imron is used in and the shield conveys Imron’s promise to protect vehicles against the elements.

“For five decades Imron has delivered beautiful finishes to commercial vehicle manufacturers and owners,” added Vanessa Navarro, global marketing manager at Axalta. “The new, bold logo will help our customers identify the Imron brand around the globe and recognize it as the symbol of a superior quality finish for their vehicles.”

Related Articles

Dare to be Different

CARSTAR Expands in Texas

Nine Ways to Connect to New Demographics

You must login or register in order to post a comment.