GAAS 2013 to Address Social, Mobile, Digital World
April 29, 2013—The 2013 Global Automotive Aftermarket Symposium (GAAS) will feature a presentation by Cynthia Cohen, founder and president of Strategic Mindshare, titled “It’s a Social, Mobile, Digital World! Are You Taking Advantage or Letting Opportunity Pass You By?”
Cohen’s presentation will combine consumer insights and prognostications to provide strategies to help aftermarket companies take advantage of new technologies to maintain and increase market share.
"We're beyond the tipping point of the importance of social media, mobile is driving exponential sales growth and your best customers live in the digital world," said Cohen. "Consumers have radically changed their information acquisition and buying habits. Standing still in this digital world will put you further and further behind your competition and, oh by the way, there are new competitive players stealing your market share as you read this."
Cohen is a prominent retail strategist with expertise in market positioning, branding, e-commerce, social media, market intelligence and business strategy. Her clients have included retailers, consumer product companies, real estate firms, media companies and technology vendors.
This year’s GAAS event will take place May 21-22 at the Hyatt Regency O’Hare near Chicago. The event is co-located with the Aftermarket eForum, which is scheduled for May 22-23.