Mopar Introduces Awareness Campaign
The initiative will include a new informational ad that details the rights of owners to ask for OE parts for collision repairs.
A Mopar collision repair guidebook showcasing its products will also be available for distribution at shops.
“Consumers have the freedom to choose, and that includes the freedom to insist on OE Mopar collision parts to protect their investment in their vehicles,” said Ross McGinnis, vice president, parts sales and field operations, Mopar. “Owners have the right to ask for OE parts created by the same engineers who designed and built their vehicles in order to protect their vehicles and the people riding in them.”