Refinish Distributors Alliance Holds Fall Membership Meeting
Oct. 13, 2015—The Refinish Distributors Alliance (RDA) saw record attendance at its Fall Membership Meeting, held Oct. 5-7 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn.
The three-day event saw many speakers, including Mike Anderson from CollisionAdvice and Gene Marks from The Marks Group.
Anderson opened the meeting with a presentation and workshop that addressed the critical value-added tools that distributors must provide to collision shops in order to be successful. He discussed utilizing different industry resources that provide data for benchmarking from companies like CCC ONE and Enterprise to using reputation intelligence and running local performance groups.
“Overall, the best member meeting I have attended,” said Kevin Bohte from Mike & Jerry’s. “We are already working on our “toolbox” to differentiate ourselves from the competition. Thanks RDA!”
“This was an excellent meeting with excellent content, which I will begin to use immediately. Mike Anderson gave us so many value added tools,” said Tom Smetanka from Central Paint. “I am going to work with BASF to put together a performance group with my customers and also utilize CCC and their information with my customers.”
“The objective of our meeting was to provide relevant information and take aways that the members can implement and will make a difference in their business,” said Robert Mckenzie Jr., executive director of RDA.