PPG Launches Vibrance Collection Website
Oct. 2, 2015—PPG Automotive Refinish unveiled on Thursday its new website, which focuses exclusively on its VIBRANCE COLLECTION line of refinish products. The website offers product information, news, technical tips and more about the brand’s custom finishes.
The site is intended for custom car builders and enthusiasts, hot rod shops, and anyone interested in learning about and using the latest colors, micas, pigments and special effects in paint design.
“We’ve created this user-friendly website to serve as a comprehensive Vibrance Collection product line resource,” said Jennifer Boros, PPG marketing director, collision segment. “The brand attracts so much positive attention and has such a loyal following that it warranted its own website. Now anyone interested in the brand can learn about the types of finishes and colors offered, how to apply them and where to buy them—all through this website. And we’ve made sure to fill the site with beautiful graphics to display many of the remarkable effects the finishes can create. It makes for a very rich user experience.”
The site’s navigation bar offers easy and fast access to several destinations including Products, Colors, News, Showcase, Top Guns, Tech Tips, Training, Merchandise and Where to Buy. Also included on the site are videos of notable vehicles that have been treated with the Vibrance Collection finishes, along with tips and demonstrations by well-known painters and PPG experts. Visitors are also able to submit photos of their own custom projects to the site.
“Finding information about the Vibrance Collection brand has never been easier,” said Boros. “Staying within the Vibrance Collection paint system from primer to topcoat allows painters to imagine and create the bold colors and dazzling effects only PPG can deliver. And now it’s all at www.vibrancecollection.com for our customers to discover.”