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GM Announces Official Launch Date for MyPriceLink

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​Oct. 7, 2015—General Motors’ Customer Care and Aftersales (CCA) announced on Wednesday that MyPriceLink will officially launch nationwide on Dec. 1.

At the 2014 SEMA Show, GM announced its plans to change from delivering monthly list pricing files sent to the estimating companies to an on-line, live-feed process through The program’s initial announcement and subsequent launch last November was met with heavy criticism from the repair industry, and GM ultimately “paused” the program.

GM said in a release Wednesday that it spent the past year collaborating with industry stakeholders, including major estimating companies, insurers, dealers, dealer management systems (DMS) and body shops. The result is a solution that GM feels aligns with current industry workflows for body shops, while at the same time providing opportunities to streamline GM’s Bump the Competition conquest program.

MyPriceLink is designed to work seamlessly for body shops, insurers and others to ensure Genuine GM collision parts have real-time pricing available at the time the estimate is written, according to GM’s release.

“The market asked us to address workflows throughout the entire collision process. We listened and have minimized workflow disruptions for body shops and dealers. We are steadfast in doing all we can to help ensure our customers’ vehicles are repaired using Genuine GM Parts. GM is committed to leveraging technology and bringing solutions that improve our responsiveness to marketplace demands,” said Kris Mayer, general director, wholesale dealer channel.

GM has been conducting two pilots in the marketplace since the end of July. The first pilot tests the workflow connecting GM to body shops through the collision estimating systems. The second pilot tests the data flow back to the GM dealer and the integration with various dealer management systems.

“We are pleased to report that both pilots are working as designed. During the pilots, the collision estimating companies (AudaExplore, CCC Information Services, and Mitchell) as well as several DMS have collaborated with us to ensure the technology works as designed. Shops are writing estimates in the same manner as they have always done and dealers are able to process orders and invoice customers,” said Mayer.

And based on the success of the pilots, GM will launch MyPriceLink on Dec. 1.

Repair facilities will have the ability to get immediate price visibility on all estimates written with Genuine GM Parts.

MyPriceLink works with collision estimating systems that agreed to integrate. For those who do not want to integrate, they will have the option of obtaining pricing through other methods: the MyPriceLink portal, OEC CollisionLink, or by contacting an authorized GM dealership.

GM took part in a panel discussion at the 2015 NACE/CARS Expo & Conference, in which Mayer outlined a testing program in Denver and said the national rollout could come as early as Oct. 1. 

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