California Shop Becomes CCG 1stCERTIFIED Affiliate
Oct. 30, 2015—Certified Collision Group (CCG) announced on Tuesday further expansion of its 1stCERTIFIED initiative with the addition of California’s Red Hill Collision Center. CCG now offers over two dozen affiliate locations in four states.
The Red Hill father-and-son owners, Armando and Christian Nogueras, are committed to utilizing the most technologically advanced management and repair capabilities, CCG said in a release, which can be seen through Red Hill’s OEM certifications and advanced aluminum repair capabilities.
"CCG is executing on a strategy that aligns very well with Red Hill's commitment to market-leading KPI performance, advanced aluminum repair expertise and consistency in delivering quality repair outcomes for our customers and DRP partners,"said Armando Nogueiras, CEO and founder of Red Hill. "Knowing that 1stCERTIFIED membership is only achievable through a strict qualification process focusing on proven performance, advanced repair capabilities and successful DRP participation, truly resonates with us. The opportunity for us to participate in a national entity that is 100 percent aligned with our commitment to repair quality, fully supports our desire to retain our market brand and identity while competing more effectively in a rapidly consolidating industry."
"The addition of Red Hill exemplifies our mission to identify the very best independent operators - those with unmatched commitment to proven KPI performance results, advanced repair capabilities,providing highest quality repair outcomes - then to vigorously assist them in sustaining and strategically growing their businesses. This is to the benefit of our of all CCG affiliates and the insurance community alike,” said Thomas Adams, CCG managing director.
1stCERTIFIED affiliates are OEM certification-centric, ensuring that each facility possesses the equipment, training and skills needed to meet or exceed industry repair standards.