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Assured Performance Announces VP of Canadian Operations

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Oct. 27, 2015—Assured Performance Network has named Leanne Jefferies as its new vice president of Canadian operations. Jefferies will launch and oversee Canadian operations of the Certified Collision Care program, powered by Assured Performance Network.

Jefferies has nearly 20 years of experience in the collision repair industry. Her past experience includes owning a collision repair facility and managing a trade magazine.

"My leadership role at Assured Performance aligns perfectly with my values and passion - I look forward to creating positive change to improve the collision repair industry for all its stakeholders,” said Jefferies. "I am excited to be involved in bringing this program to Canada. It is a great opportunity to advance our level of professionalism, and help repairers gain recognition from OEMs, insurers and consumers, for their investments in the proper tools, equipment, training, and facility modifications."

Jefferies will continue in her current position as director, collision programs, AIA Canada, where she is responsible for management of Canadian Collision Industry Forum (CCIF). She will also continue her role as director of CCIF Skills Program.

"Leanne is a tremendous addition to our team. Her knowledge and experience are second to none and her strong relationships with others in the industry are sure to be highly beneficial in building bridges with all of the players in the Canadian collision repair industry," said Scott Biggs, CEO and founder of Assured Performance. "Her lifelong focus on improving the industry makes her a perfect fit with the Assured Performance philosophy. We are thrilled to have her join Assured Performance and introduce the Certified Collision Care program to Canada in late fall."

Assured Performance Network is a non-profit consumer advocacy organization that operates as a third-party administrator for consumer awareness, body shop Certification and Business Improvement. In the U.S., the company works with leading Automakers, including Ford, Nissan, Fiat/Chrysler Automobiles (FCA), GM and Hyundai. Assured Performance represents the largest network of Certified collision repair facilities in the US.

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