PPG Revamps Branding for ENVIROBASE Line
Oct. 2, 2014—PPG Automotive Refinish is giving a new look to its ENVIROBASE® High Performance waterborne product line, the company announced Wednesday.
The revamped branding includes new packaging, a new logo, and colorful label designs for its waterborne toners along with its integrated undercoats and clearcoats.
And even though a fresh look is being rolled out, customers should know nothing is changing on the inside of the new packaging, PPG said.
“With the brand’s broad market acceptance around the world, we thought it was time to give Envirobase High Performance a fresh look that would reinforce its foremost position in the industry,” John Outcalt, vice president of global automotive refinish, said in a release. “It is important to note that while the branding and packaging for Envirobase High Performance are new, we haven’t made any changes to the technology of the system. Our customers can expect the same premium PPG performance they are accustomed to.”