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House of Kolor, Valspar Team Up for SEMA Show

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Oct. 27, 2014—Valspar Automotive and House of Kolor have partnered to provide displays at the 2014 SEMA Show in Las Vegas that will include celebrity appearances, demonstrations, and the latest in automotive coating technology, according to a Valspar announcement.

Celebrities will be featured in the House of Kolor/Valspar Automotive booth (No. 23513) in the Central Hall of the Las Vegas Convention Center, Nov. 4–7.

Appearances include Richard Rawlings, Aaron Kaufman and KC Mathieu from Gas Monkey Garage; Gear Boxxx from Skin Wars; Craig Fraser from Air Syndicate/Kal Koncepts; Mike Lavallee from Killer Paint; and demonstrations from other popular custom painters.

Also featured in the booth will be the House of Kolor wall. This wall features the “kolors” and effects of the new Shimrin2 series. There will be experts on hand to demonstrate the mixing and versatility of this completely unique product line.

Valspar Automotive will also have a satellite booth in the PBES section in the North Hall (No. 11066). This booth will highlight the capabilities of the new DeBeer Air Dry Clear Coat along with the refinish systems of DeBeer and Valspar Refinish.

“Valspar has a long legacy of charity work which we are proud to continue at the SEMA show. Our display helmets at the Valspar Automotive booth (No. 11066) will be auctioned off during the show and all proceeds will be donated to The Gas Monkey Foundation,” Gina Mahan, Valspar Automotive North America marketing manager, said in a release. “House of Kolor is also taking part by donating all art proceeds to Victory Junction.”

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