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Hot Pink Roadster Highlights Unique Enterprise Rent-A-Car Campaign

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Oct. 1, 2014—In order to raise awareness for rental car insurance in the case of an accident, Enterprise Rent-A-Car is rolling out “Rosie the Rental Reimbursement Roadster,” a speciality vehicle designed to show customers some of the hazards that can be associated with lacking renter’s insurance while a primary car is being fixed.

Made famous from a Youtube video premiered by Enterprise titled “My 13 Days,” the car debuted to demonstrate a “horror scenario” of borrowing a teenage daughter’s car while one’s vehicle is in the shop.

Damaged vehicles are in the shop for an average of 13 days after an accident, leaving those who don’t have reimbursement coverage to borrow family cars, hitch rides or pay out-of-pocket rental fees of up to $400.

“With more than 1.6 million views on YouTube, the ‘My 13 Days’ video has proven to be both fun and memorable,” Mary Mahoney, vice president of the Insurance Replacement Division for the Enterprise Rent-A-Car, said in a release. “As a result, our Sacramento team decided to really bring the concept to life locally, so that Rosie can attend insurance agents’ classes, collision center openings, fund-raisers and vendor fairs, as well as other company events.”

Visit to see the video and learn more.

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