Running a Shop Sales+Marketing

Maverick Honors Shop Owners, Painters

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Nov. 14, 2016—Maverick Automotive Finishes recently introduced a new marketing campaign, aimed at recognizing the industry’s top owners, custom painters and artists.

The Mavericks of Color campaign includes Ryan Evans from History Channel’s “Counting Cars,” shop owner Cody Lumpkin of Lumpkins Auto Body in Piqua, Ohio, and shop manager Shane Marchyshyn from Automotive Services Inc. in Columbus, Ohio, among others.

The Mavericks of Color campaign, backed by Valspar, honors users’ loyalty and dedication. The campaign also includes bilingual advertisements, in an effort to acknowledge the industry’s increasing diversity. A social media competition will determine Matrix’s Mavericks of Color in 2017.

For more information on the campaign, click here.

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