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GM 'Pauses' MyPriceLink.com Implementation

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Nov. 10, 2014—GM issued a statement on Monday afternoon announcing that it has suspended the implementation of MyPriceLink.com, and will extend its start date to some point in “early 2015.”

MyPriceLink.com launched Tuesday during the 2014 SEMA Show in Las Vegas, with GM calling it a “new, aggressive and game-changing initiative.” The site is an automated real-time pricing program for Genuine GM collision parts that provides “up-front” pricing at the initial repair estimate.

“Our objective is to quote the most competitive OEM list price the first time, reducing supplements and adjustments, while at the same time improving cycle time for repairers, insurers and ultimately the customer,” Kris Mayer, general director of the Wholesale Dealer Channel, said in a statement at the time of the release.

According to GM’s statement on Monday, the company received feedback from the industry and determined it could make improvements before the program was fully implemented. 

“To this end, GM has listened, and has agreed to pause and extend the implementation of MyPriceLink.com,” according to the statement.

The product was met with scorn from many in the collision repair industry, and was a topic during the Collision Industry Conference (CIC) meeting last week during SEMA.

"What GM has recently done by announcing that they are going to hold their data proprietary, that's going to create controversy," incoming CIC chair Randy Stabler said during the meeting. "Making that decision in a silo has some consequences that maybe aren't going to be the best for everybody in the long run."

GM's full statement is as follows:

“GM remains committed to its consumer focused pricing initiative, MyPriceLink.com.  The strategy is designed to provide a competitive price available when an estimate is being prepared resulting in the best possible repair for all GM vehicle owners.  GM has received overwhelming interest and support for its best price forward pricing strategy from all constituents throughout the Collision repair industry.   By providing our price up front in the estimating process, we continue to focus on helping our GM customer, allowing the vehicle to be returned to pre accident condition, with original parts, ensuring safety and appearance.

“Over the past week the workflow pressures on outside parties has brought to light enhanced solutions and the increased desire for integration opportunities.  These efforts will improve the process and allow for a longer implementation lead time so the revised workflows can be absorbed to the benefit of all of our General Motors customers, dealers and body shops.   To this end, GM has listened, and has agreed to pause and extend the implementation of MyPriceLink.com.

“In the interim GM will resume the publishing of list price until we implement MyPriceLink.com.  The extended implementation time frame, allows for all parties to prepare and adjust as needed in order to begin getting GM list prices from the MPL.com price engine.  We expect to have a fully functioning dynamic pricing process through MPL in market by early 2015.

“GM appreciates the interest and support MPL.com has received and looks forward to collaborating with all constituents in the collision repair industry to implement the new way in which GM list prices will be obtained.”   

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