May 3, 2016—VehicleOwnersGuide.com announced Tuesday the inclusion of a real-time sales mix analysis to its EstimateScrubber.com. 

“We enhanced the scrubber to allow tracking of the sales mix on a continuous basis. This allows estimators to see the individual estimate metrics and owners/managers to view their overall facility sales mix. The analysis can drill down to the individual estimator, job size, and vehicle make. For MSO’s, metrics are available for the organization as a whole and individual shops in the MSO,” Steven Siessman, president of VehicleOwnersGuide.com, said.

The new software program, developed in conjunction with experts from Collision Advice and Axalta Coating Systems, continuously updates labor, refinish labor, replacement parts, and refinish materials metrics and is provided at no extra cost to EstimateScrubber subscribers. 

“Every week I travel around the country teaching shops that they need to be aware of the 30-20-10 sales mix. It’s great they added this to their scrubber. It lets shops take the theory I teach and easily implement it in the operations,” Mike Anderson, principal of Collision Advice, said. 

 ”For repairers who are seeking to grow their insurance, fleet and dealer volume, and are not at capacity, empirical evidence gathered from the Axalta web tool, has shown that maximum repair facility profitability is reached near the 30 percent (body, frame, and mechanical labor), 20 percent (paint and detail labor), 10 percent (paint materials) and 36-38 percent (parts) ratio. The ability to take into account the sales mix when writing the initial estimate, supplements, and during final billing gives repairers a powerful tool to monitor the per job profitability,” Steven Trapp, North American services manager at Axalta Coating Systems, said.