PPG MVP launches new sales and marketing program
July 8, 2010—A new course designed to help collision repairers maximize sales and integrate modern marketing efforts was introduced by PPG MVP Business Solutions Thursday.
The “MVP Accelerated Sales and Marketing System” program aims to help repairers adapt and grow in the ever-changing industry. The course will focus on covering many topics by addressing non-traditional media, insurance and consumer markets.
“Given this highly-competitive environment, today’s collision center can no longer totally depend on traditional ways of reaching and selling to their customer base,” said Norm Angrove, senior manager of value programs for PPG. “The objective of this course is to provide attendees with a hands-on look at innovative, results-driven strategies and tools for modernizing their marketing and sales efforts.”
This program was piloted before its implementation and is now one of 15 courses available from the PPG MVP group. It can be taken as a two-day course or one-day condensed workshop. For more information about the program, go to ppgmvp.com.