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Enterprise: Length of Rental Decreases

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May 27, 2015—For the first time in two years, the national average length of replacement rental (LOR) has decreased, according to Enterprise’s Q1 2015 report released this week.

Enterprise gathered data for the first quarter of 2015 through the Automated Rental Management System (ARMS) and the results show a slight 0.1-day decrease from 2013, bringing the average LOR to 11.5 days.

ARMS tracks the length of time a replacement vehicle is rented to collision center customers and is used as a proxy vehicle for repair time.

“A variety of factors likely drove the slight decrease in LOR, including more mild Midwest weather conditions despite record snowfalls in the Northeast,” said Frank LaViola, assistant vice president of collision industry relations, Enterprise Rent-A-Car. “The type and complexity of vehicles paired with existing vehicle repair methods also play a continued role in repair time fluctuations.”

The midwest experienced the largest decrease nationwide of 0.6 from the same time last year.

The ARMS data also showed that the type of vehicle—whether it was domestic or international—also made a significant difference in LOR. European vehicles took the longest by over a day, with domestic and foreign models taking close to the same amount of time to repair.

Length of Rental by Vehicle Type: January – March 2015

Designation Average Billed Days
Domestic 11.03
European 12.45
Foreign  10.89


Six years ago, Enterprise began sharing length of rental information with collision repair centers in an effort to highlight below-market-average cycle times and provide critical performance data for consistent industry-wide comparisons. These LOR metrics have gained traction with repairers and insurers as a means to track and improve cycle times.

Previous data from Enterprise indicated that insurance companies can improve turnaround times when they refer policyholders to collision repair centers using ARMS. The Mitchell Industry Trends Report also use Enterprise data as a comprehensive industry resource. In addition to regional information, state-by-state data is also available.

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