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BREAKING NEWS: GM to Test MyPriceLink in Select Cities This Summer

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May 12, 2015—General Motors announced that it will perform market tests of MyPriceLink, its market-focused collision parts initiative, in select cities this summer prior to its official launch.

GM said it is taking this step to ensure that the program will be an integrated technology solution that the collision industry will be able to use with minimal workflow disruption upon its launch.

GM did not name which cities or how many would be included in the rollout of the test.

MyPriceLink will enable real-time pricing up front in the estimate, resulting in what GM calls a more seamless and less disruptive process.

“Our objective is to quote the most competitive OEM list price the first time, reducing supplements and adjustments, while at the same time improving cycle time for repairers, insurers and ultimately the customer,” Kris Mayer, general director of the Wholesale Dealer Channel, said in a statement at the time of the release.

The program will also be integrated with AudaExplore, CCC Information Services and Mitchell International.

GM launched MyPriceLink last November during the 2014 SEMA Show in Las Vegas, calling it a “new, aggressive and game-changing initiative.” Shortly thereafter, GM announced it had suspended the implementation of the site after receiving feedback from the industry and determining it could make improvements before the program was fully implemented.

“Over the past week, the workflow pressures on outside parties has brought to light enhanced solutions and the increased desire for integration opportunities. These efforts will improve the process and allow for a longer implementation lead time so the revised workflows can be absorbed to the benefit of all of our General Motors customers, dealers and body shops. To this end, GM has listened and has agreed to pause and extend the implementation of MyPriceLink.com,” GM said in a statement at the time.

GM has been working with key collision industry constituents, including the GM Dealer Network, information providers, dealer management systems, independent body shops, industry associations and insurance providers for feedback.

"What GM has recently done by announcing that they are going to hold their data proprietary, that's going to create controversy," Collision Industry Conference (CIC) chair Randy Stabler said during the CIC meeting held at the 2014 SEMA Show. "Making that decision in a silo has some consequences that maybe aren't going to be the best for everybody in the long run."

GM said it appreciates the industry's interest and support and will announce the official industry launch of MyPriceLink in the near future.

In the interim, GM will continue to publish list prices for collision parts.

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