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Mazda to Use OEConnection’s CollisionLink Parts-Ordering System

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May 2, 2014—Mazda North American Operations has selected CollisionLink, an Internet-based parts ordering and fulfillment program from OEConnection, for the automaker’s network of U.S. wholesale parts dealerships and their collision repair facility partners.

“We look forward to utilizing OEConnection’s e-commerce solution to enhance our wholesale program and increase incremental sales of Genuine Mazda Parts,” said Nicole Geenen, group manager of parts sales and marketing at Mazda North American Operations. “Our dealers are looking forward to offering a streamlined, easy to use online ordering system to their collision customers.”

As part of the agreement, Mazda’s nationwide parts program will integrate with CollisionLink, OEConnection said in a statement. CollisionLink offers a rules-based pricing engine and other technology capable of automating and managing an OEM’s wholesale parts marketing program—from identifying eligible parts and presenting discount opportunities at the transactional level to instantly validating the sale and compiling real-time data program-wide.

Mazda is the 16th OEM dealer network in the U.S. and Canada to begin using the CollisionLink program.

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