Uni-Select Unveils New National Automotive Aftermarket Brand
March 4, 2016—Uni-Select Inc. unveiled on Thursday the new identity of its national brand for its network of Canadian independent automotive and corporate stores, Bumper to Bumper—Canada’s Parts People.
In the next few months, the corporation will be rebranding all of its corporate stores under Bumper to Bumper. In the Canadian Prairies, there are currently over 100 independent customer Bumper to Bumper locations, most of which will be re-imaged with the new Bumper to Bumper brand over time. In addition, the Bumper to Bumper brand will be available to 1,150 independent wholesalers across Canada.
“The launch of our new national brand represents an important milestone for our Canadian Automotive Group. With this new brand strategy, we will create a national synergy and identity, consistent from coast to coast. Bumper to Bumper, is not just about an image, it is everything that Uni-Select stands for: the quality of its product and the customer experience,” said Gary O’Conner, president and chief operating officer of Automotive Canada.