March 1, 2016—OEConnection LLC (OEC) announced on Tuesday that Infiniti, a division of Nissan Canada Inc., has selected CollisionLink online parts ordering and fulfillment solution for its network of retailers.

Powered through CollisionLink, the Infiniti Market Shield parts marketing program will allow Canadian Infiniti retailers access to competitive pricing in eligible OE parts against non-OE parts.

“It is a privilege to welcome the Infiniti Market Shield program to our CollisionLink solution,” said Jon Palazzo, OEC vice president, national accounts. “We hope to deliver the same great results that Nissan dealers in Canada have experienced with CollisionLink, such as improved efficiency, increased customer service and more OE parts sales.”

“A couple of years ago, CollisionLink was successfully launched with Nissan Canada dealers,” said Stephen Lester, managing director at Infiniti Canada. “We are excited to extend the program to the Infiniti dealer network.”