Matrix, USC Renew Partnership with ‘Counting Cars’
March 11, 2015—Quest Automotive Products announced Wednesday it has renewed its partnership with the reality television series "Counting Cars."
The Matrix and USC brands have sponsored the show since its inaugural season in 2012. The show chronicles the repair projects undertaken by Danny "The Count" Koker, owner of Count's Kustoms, a Las Vegas, Nev., body shop that specializes in restoring and customizing classic cars and motorcycles.
"Our support for Counting Cars has been a win-win for our brands and for Count's Kustoms," Laura Yerkey, director of communications and marketing strategy for Quest, said in a release. "The show connects with body shop owners and professional painters who are our customers, and it strikingly demonstrates the artistry that can be created with our Matrix paints and finishes."
"Our ability to make repairs, create custom colors and spray flawless finishes with USC and Matrix products is incomparable,” Ryan Evans, paint specialist for Count’s Kustoms, said in a release. “We have very high standards, and the quality of their products doesn't just meet those standards, it enhances them as well as the quality of our restorations."