March 30, 2015—Assured Performance Network recently appointed Rick Sparks as vice president of consumer awareness.

Sparks will lead the Assured Performance consumer advocacy effort and drive the company's online and social media presence.

Sparks has worked in the sales, marketing and e-commerce divisions of several companies, including Proctor and Gamble, Frito-Lay and Kraft Foods.

“The collision repair industry is ripe for the effective use of various online and technology-driven consumer communications tools,” Sparks said. “We are looking forward to leveraging consumer-friendly technology to assist consumers in their collision repair and claims needs to help ensure they get a proper and safe repair.”

Sparks will also head up initiatives for Assured Performance Collision Care, a non-profit consumer advocacy organization. The Assured Performance initiatives will include the introduction of various shop locators, smart phone apps, the national rollout of the Collision Care program, and a consumer awareness campaign.