Not all dealerships are in the wholesale parts business, so there is a need to get the word out to collision repair shops that you are. Aligning your business with FenderBender, the most respected magazine serving the collision repair market, is a cost-effective way to announce that you’re in the wholesale parts game.

At a glance, here’s just a few benefits your parts business gains from an advertisement in FenderBender:

• Increased awareness and customer preference for your dealer parts department.
• Customer interest in special parts offers and new promotions.
• An opportunity to persuade a customer to try your dealership, even after being a long-term patron of another parts supplier.
• Top-of-mind awareness that reminds customers of their preferred dealership, its offers and messages.
• Increased perceived value of your parts and services.