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Assured Performance Appoints Bob Keith Senior Director of Compliance, Education

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June 26, 2016—Assured Performance announced Sunday that Bob Keith has been appointed senior director of compliance and education. 

Keith will assume responsibility for managing the network of more than 300 shop inspector auditors across North America. He will also oversee education and business improvement initiatives for the AP network of more than 2,800 certified repair providers. 

"I am looking forward to my new role at Assured Performance. It's a great opportunity for me to continue to serve the industry that I love in the OEM Certification space. Assured Performance has a great team and an impressive set of tools that will help best-in-class body shops maximize their investment into becoming Certified,” Keith said. “Through inspector-auditor coaching and shop education we will be able to help thousands of Certified Repair Provider’s achieve even greater success.”

Keith has more than 40 years of experience in the collision repair industry, first becoming a body shop operator in the late 1970s when he and his partner formed Silver Hammer Body Co. Today Keith and his partner own four CARSTAR franchises in Nebraska and Kansas. Keith has served on the I-CAR International board of directors, including board chairman in 2015. He currently serves as treasurer of the AMI board of trustees. He has also been a member of the SkillsUSA National technical committee for collision repair for 12 years. 

“We are thrilled to have Bob join our executive team to work closely with our shop inspector-auditors, staff, and Certified repair network to drive our business success. He has the perfect background to help expand the impact of our OEM Certification and business improvement programs,” Scott Biggs, CEO of Assured Performance, said. 

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