Online Marketing Strategy+Planning Trends+Analysis Technology Running a Shop Leadership Mobile Sales+Marketing News

Summit e-Marketing Releases Marketing Trends Information

Order Reprints

June 13, 2014—According to a recent release from Summit e-Marketing Sherpas, most consumers prefer finding information on the Internet, and online marketing tends to pay off.

The release outlined various statistics accumulated from multiple studies and marketing groups.

Key highlights included:

  • 77 percent of consumers prefer email as the main method of promotional communication
  • Email marketing generates a $40 return on investment for every $1 spent.
  • 88 percent of consumers search online before purchasing a local product or service.
  • 46 percent of consumers only use a mobile device to perform an online search before purchasing a local product or service.
  • 72 percent of Internet users are on social media.
  • 98 percent of consumers read text messages within three minutes.
  • The average consumer now spends more time on their smart phone than any other device.
  • 85 percent of consumers say they read online reviews for local businesses.
  • 73 percent of consumers indicated that good reviews make them trust a business more.

In light of the accumulated statistics, Summit e-Marketing said companies should use email, social media and text messages to market and sell to consumers. In addition maintaining a website and creating a customer feedback strategy are also important.
 

Recommended Products

2015 FenderBender How I Work Survey: Complete Report

2017 FenderBender KPI Survey: Complete Report

2013 How I Work Survey: Complete Report

Related Articles

SCRS Releases Details for OEM Collision Technology Summit

Summit offers digital marketing analysis to Estimate Scrubber users

Summit Software launches new digital marketing tool

You must login or register in order to post a comment.