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Advanced Collision Wins Mitchell Marketing Campaign

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June 5, 2014—Mitchell announced Wednesday that Advanced Collision Repair of Seaside, Ore., won its annual marketing campaign, which awards one shop a $3,000 trip.

Mitchell provides technology, connectivity and information solutions to the Property & Casualty claims and Collision Repair industries.

Advanced Collision, which has been in business since 1972, was chosen among 11,000 repair shops in the country. The shop attributes its success to integrating various software platforms, including Michell’s Repair Center to improve staff efficiency.

"Customer service has been paramount for our repair shop since the beginning," said Jerry Richardson, owner of Advanced Collision Repair. "Operating in such a remote location means we rely on brand loyalty to maintain and grow our business. This doesn't just start and end with customer interactions, but with our vendor partners as well. Mitchell has given us the support and technology needed to stay ahead of our competition."

For more information about Mitchell, visit

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