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Chief Expands Southeast, Midwest Distribution Networks

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July 19, 2016—Chief Automotive announced Monday that it has added two distributors to its sales and service network. 

New Orleans Equipment Company of Harahan, La., will support customers in Louisiana and south central Mississippi. Collision Equipment Experts Inc. of Lake in the Hills, Ill., will cover the Chicago, central Illinois and western Indiana regions. 

Both companies will carry the entire Chief line of products, including frame racks, benches, anchoring systems, measuring systems, vehicle frame specifications, welders, rivet guns and more. 

“We share the same philosophy about customer support as Chief. We’re all about responding quickly to our customer’s needs, working hard to keep them up and running, and helping them understand their equipment so they can be as profitable as possible,” Bernard Triche, owner of New Orleans Equipment Company, said.

“We are really pleased to bring these two fine companies into the Chief distributor family,” said Bob Holland, Chief director of collision sales in North and South America. “They are the kind of organizations you want on your front line. Because when it comes to total structural repair solutions – equipment, installation, training, vehicle repair data, technical support and plain no-nonsense advice – our distributor family is the embodiment of Chief to our end users.”

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