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Hyundai Launches Parts Program

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July 18, 2014—Hyundai Motor America has officially launched its Hyundai Go Genuine Collision Conquest program, the company announced Friday.

The program provides reimbursement to dealers so they can price Hyundai parts more competitively with alternative or non-Hyundai parts.

“A program that encourages dealer-owned and independent repair shops to purchase Hyundai Genuine Parts from their local Hyundai dealer has so many benefits,” said Frank Ferrara, executive vice president of customer satisfaction for Hyundai Motor America. “Hyundai owners benefit through the assurance that approved factory parts can be used in their repairs, shop owners know they are getting quality parts at a great price, while dealers benefit through increased parts sales.”

The program will start with five commonly used collision parts, which are available for all Hyundai vehicles, regardless of age. More parts may be added later. The parts currently available are hoods, fenders, bumper covers, headlamps and tail lamps.

Hyundai is partnering with Overall Parts Solutions (OPS), a Texas-based company, to allow dealers and repair facilities to work together using its OPSTRAX and VALUTRAX tools. The tools allow dealers and repair facilities to see all the parts on a collision repair estimate, including the conquest pricing for program parts.

For more information about the Hyundai Go Genuine Collision Conquest program, visit

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