FenderBender Enhances Newsletter for Better Reader Experience
July 2, 2014—FenderBender magazine earlier this week rolled out a new ‘responsive design’ version of its daily e-newsletter, Today’s Collision Repair News.
The revamped newsletter’s content conforms to mobile devices such as tablets and smartphones, vastly improving readability of the collision repair industry’s latest news.
“Collision repairers are using mobile devices and tablets more frequently each day,” says Chris Messer, publisher of FenderBender. “In fact, nearly 27 percent of of our email subscribers are using something other than a desktop computer to open our newsletters. We want to make sure our content is optimized for the best reader experience possible, no matter how the repairer is viewing the newsletter.”
In addition to news, FenderBender’s daily newsletter also offers valuable strategies to help shop owners improve their operations. To sign up for free, visit fenderbender.com/subscribe.