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New Conference Speaker to Show How to Profit on Light Repairs

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ST. PAUL, MINN., Jan. 27, 2015—Shops wondering how to turn a profit on light repairs can unlock the secret at the FenderBender Management Conference in May.

Randy Sattler, manager of Rydell Collision Center—which has developed a fast, efficient and profitable cosmetic repair segment—will show attendees how to do it at any facility. The session, “Adding a Lightning-fast Light-repair Segment,” will cover how to segment light jobs—dents, chips, wheel repairs, headlight refurbishment and the like—to maximize efficiency and actually make money on work that traditionally is not worth the effort.

Sattler’s innovation and willingness to try new business models and processes has helped Rydell’s collision business grow year after year. During the last decade, he has become known as an industry leader, and he hasn’t shied away from sharing his success strategies with peers.   

“Change is extremely difficult, and the cost of failure can be high,” he said. “These reasons cause repairers to shy away from needed changes, especially if we have experienced failure a few times in the past. We owe it to each other to share our successes, information and ideas.”

The FenderBender Management Conference, scheduled from May 18–20 in Philadelphia, will include educational sessions, engaging workshops, panel discussions, and networking opportunities all aimed at helping shop owners and managers make money, save money and work smarter.

For more information and to take advantage of super early bird registration rates to save up to $600, go to

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