Service King Wins for Super Bowl Commercial
Feb. 11, 2016—Service King’s Mission 2 Hire advertisement was named as Westwood One’s winner of its annual Westwood One Super Bowl Sound Awards, which recognizes excellence in audio creativity. Other winners included Motel 6 and Wendy’s.
Service King’s winning ad promotes its Mission 2 Hire program, which is dedicated to hiring 500 veterans at Service King locations around the country by 2020.
Service King also scored top marks in the Nielsen creative test.
“Audio builds brands and drives sales. Today we celebrate excellence in audio creative on the Golden Anniversary of the Super Bowl, Super Bowl 50,” said Brandon Berman, senior vice president for Westwood One. “We congratulate Service King, Motel 6 and Wendy’s for their audio excellence.”