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BASF Announces New Center in Houston

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Feb. 19, 2016—BASF announced on Thursday that it will open a new Refinish Competence Center in Houston on March 7.

The center will include the latest in virtual and in-person training facilities, state-of-the-art spray booths and market-leading application equipment.

“We’re not only teaching the latest painting techniques here in Houston,” said Paul Whittleston, BASF vice president, automotive refinish, North America. “We now offer VisionPlus University and Advanced Business Solutions classes to help our customers drive more business through their shops.”

“BASF continues to place a high priority on our presence in Houston and the Gulf Coast market,” continued Whittleston. “At BASF we’ve harnessed the power of a world-class talent pool and become one of the region’s major employers. The Refinish Competence Center is another sign of our commitment to the area.”

“Our new training center brings us closer to our customers in the Southwest,” said Nick Maloof, BASF automotive refinish zone manager. “The new facility can also support industry and networking events, for up to 50 people, to enhance customer interactions. We also look forward to hosting a variety of business groups and industry organizations in our new facility.”

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