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Nissan Canada Selects OEConnection’s Collision Parts Procurement Technology

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Feb. 4, 2014—OEConnection LLC, an e-commerce technology business focused on original equipment manufacturers (OEM) distribution networks, announced Tuesday that Nissan Canada has selected its collision parts ordering and fulfillment solution—CollisionLink—for the automaker’s national network of dealerships.  

As part of the agreement, Nissan Canada’s Market Shield program will integrate through CollisionLink, giving dealerships the opportunity to compete more aggressively with low-priced aftermarket suppliers, while providing body shops with incentives to use more Nissan parts in the repair process.

Nissan Canada is the fifth automaker in Canada, and joins nine automakers in the U.S., to utilize OEConnection’s Parts Marketing Administration (PMA) technology platform for the management of a nationwide OEM parts program.

“We are honored to support the wholesale parts marketing goals of Nissan Canada and we welcome their franchise dealerships to our parts e-commerce marketplace,” said OEConnection president and CEO Chuck Rotuno. “Since its launch in Canada less than two years ago, CollisionLink has experienced widespread adoption among the collision repair industry for its ability to drive efficiencies, increase parts ordering accuracy and serve as the single gateway to OEM discount parts programs.”

Implementation of CollisionLink throughout the Nissan Canada dealer network will begin this month. The CollisionLink Canada application, website and supporting documentation are available in English and French. For more information or to enroll, dealers and shops can visit OEConnection online, or call 888.776.5792. 

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