Running a Shop Tools Technology Sales+Marketing

Advance Auto Parts Offers Shop Owners New Marketing Tools

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Feb. 6, 2014—Through its MOTOSHOP Technology Tools brand, Advanced Auto Parts has released a new marketing program designed to help service centers improve brand awareness and attract, retain and connect with more customers.

The product is called the  5x Guarantee for MotoREV, and it promises a $5 return for every dollar spent on the MotoREV Shop Marketing Program, or a repair shop’s next month with MotoREV is free.

“The MotoREV Shop Marketing Program minimizes a shop owner’s purchase risk by offering an industry-leading return on investment,” said Walter Scott, vice president of eCommerce and eServices for Advance Auto Parts. “We help shops better connect with their customers, both new and returning, in a meaningful way that generates results.”

MotoREV gives shop owners access to tools that automate personalized, shop-branded communications to new and returning customers based on vehicle information and service history.

According to a press release, on average, customers of MotoREV shops return 36 days faster, which means higher customer value for those shops on program. MotoREV tracks on-program revenue from customer receipts directly influenced by the Shop Marketing Program to determine the return on investment.

Visit the MotoREV website to learn more.

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