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Clarion, BASF Join Forces for Clarion Builds Acura NSX Project

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Dec. 4, 2015—Clarion Corporation of America announced on Wednesday that it has brought on BASF as a silver level sponsor of the Clarion Builds Acura NSX project. BASF will supply the project with its Glasurit paint system.

"The Clarion Builds' 1991 Acura NSX is a true classic with a legendary history. The products used to restore the car to show-winning condition must be of supreme quality," said Shefali Cromer, Glasurit market segment manager for BASF. "Clarion and BASF share the same philosophy. When repainting any vehicle, especially one with a history as rich as the NSX, you have to do it right. With excellent attention-to-detail on the prep work and using our top-of-the-line Glasurit paint system, we can be sure the finished result will truly enhance the timeless beauty of this automotive legend."

"Industry experts unanimously agree that BASF's Glasurit paint system offers exceptional quality, durability and appearance, and is ideal for getting a showroom-quality finish," said Allen H. Gharapetian, vice president of marketing and product planning for Clarion Corporation of America and chief of the Clarion Builds Program. "The first generation NSX is already an exceptional car in many ways, but our goal is to set the bar for our Clarion Builds NSX several notches above the industry's definition of perfect, so refinishing our car with BASF's top-of-the-line Glasurit paint is one way we plan to accomplish that."

To learn more about the program, visit Clarion Builds.

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